Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Doctors are part of a natural experiment. Every once in a while, the government, for essentially arbitrary reasons, changes the formula it uses to reimburse physicians for Medicare patients. Doctors in some counties see their fees for certain procedures rise. Doctors in other counties see their fees drop.

Two economists—Jeffrey Clemens and Joshua Gottlieb, a former classmate of mine—tested the effects of this arbitrary change. Do doctors always give patients the same care, the care they deem most necessary? Or are they driven by financial incentives?

The data clearly shows that doctors can be motivated by monetary incentives. In counties with higher reimbursements, some doctors order substantially more of the better-reimbursed procedures—more cataract surgeries, colonoscopies, and MRIs, for example.

And then, the big question: do their patients fare better after getting all this extra care? Clemens and Gottlieb reported only “small health impacts.” The authors found no statistically significant impact on mortality. Give stronger financial incentives to doctors to order certain procedures, this natural experiment suggests, and some will order more procedures that don’t make much difference for patients’ health and don’t seem to prolong their lives.

Natural experiments can help answer life-or-death questions. They can also help with questions that, to some young people, feel like life-or-death.


Stuyvesant High School (known as “Stuy”) is housed in a ten-floor, $150 million tan, brick building overlooking the Hudson River, a few blocks from the World Trade Center, in lower Manhattan. Stuy is, in a word, impressive. It offers fifty-five Advanced Placement (AP) classes, seven languages, and electives in Jewish history, science fiction, and Asian-American literature. Roughly one-quarter of its graduates are accepted to an Ivy League or similarly prestigious college. Stuyvesant trained Harvard physics professor Lisa Randall, Obama strategist David Axelrod, Academy Award–winning actor Tim Robbins, and novelist Gary Shteyngart. Its commencement speakers have included Bill Clinton, Kofi Annan, and Conan O’Brien.

The only thing more remarkable than Stuyvesant’s offerings and graduates is its cost: zero dollars. It is a public high school and probably the country’s best. Indeed, a recent study used 27 million reviews by 300,000 students and parents to rank every public high school in the United States. Stuy ranked number one. It is no wonder, then, that ambitious, middle-class New York parents and their equally ambitious progeny can become obsessed with Stuy’s brand.

For Ahmed Yilmaz,* the son of an insurance agent and teacher in Queens, Stuy was “the high school.”

“Working-class and immigrant families see Stuy as a way out,” Yilmaz explains. “If your kid goes to Stuy, he is going to go to a legit, top-twenty university. The family will be okay.”

So how can you get into Stuyvesant High School? You have to live in one of the five boroughs of New York City and score above a certain number on the admission exam. That’s it. No recommendations, no essay, no legacy admission, no affirmative action. One day, one test, one score. If your number is above a certain threshold, you’re in.

Each November, approximately 27,000 New York youngsters sit for the admission exam. The competition is brutal. Fewer than 5 percent of those who take the test get into Stuy.

Yilmaz explains that his mother had “worked her ass off” and put what little money she had into his preparation for the test. After months spending every weekday afternoon and full weekends preparing, Yilmaz was confident he would get into Stuy. He still remembers the day he received the envelope with the results. He missed by two questions.

I asked him what it felt like. “What does it feel like,” he responded, “to have your world fall apart when you’re in middle school?”

His consolation prize was hardly shabby—Bronx Science, another exclusive and highly ranked public school. But it was not Stuy. And Yilmaz felt Bronx Science was more a specialty school meant for technical people. Four years later, he was rejected from Princeton. He attended Tufts and has shuffled through a few careers. Today he is a reasonably successful employee at a tech company, although he says his job is “mind-numbing” and not as well compensated as he’d like.

More than a decade later, Yilmaz admits that he sometimes wonders how life would have played out had he gone to Stuy. “Everything would be different,” he says. “Literally, everyone I know would be different.” He wonders if Stuyvesant High School would have led him to higher SAT scores, a university like Princeton or Harvard (both of which he considers significantly better than Tufts), and perhaps more lucrative or fulfilling employment.

It can be anything from entertaining to self-torture for human beings to play out hypotheticals. What would my life be like if I made the move on that girl or that boy? If I took that job? If I went to that school? But these what-ifs seem unanswerable. Life is not a video game. You can’t replay it under different scenarios until you get the results you want.

Milan Kundera, the Czech-born writer, has a pithy quote about this in his novel The Unbearable Lightness of Being: “Human life occurs only once, and the reason we cannot determine which of our decisions are good and which bad is that in a given situation we can make only one decision; we are not granted a second, third or fourth life in which to compare various decisions.”

Yilmaz will never experience a life in which he somehow managed to score two points higher on that test.

But perhaps there’s a way we can gain some insight on how different his life may or may not have been by doing a study of large numbers of Stuyvesant High School students.

The blunt, na?ve methodology would be to compare all the students who went to Stuyvesant and all those who did not. We could analyze how they performed on AP tests and SATs—and what colleges they were accepted into. If we did this, we would find that students who went to Stuyvesant score much higher on standardized tests and get accepted to substantially better universities. But as we’ve seen already in this chapter, this kind of evidence, by itself, is not convincing. Maybe the reason Stuyvesant students perform so much better is that Stuy attracts much better students in the first place. Correlation here does not prove causation.

To test the causal effects of Stuyvesant High School, we need to compare two groups that are almost identical: one that got the Stuy treatment and one that did not. We need a natural experiment. But where can we find it?

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