Jamie has a favorite Teddy Roosevelt quote he likes to repeat:
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
And here is how Jamie translates the poetry of Roosevelt into the prose of a JPMorgan Chase manual, titled How We Do Business: “Have a fierce resolve in everything you do.” “Demonstrate determination, resiliency, and tenacity.” “Do not let temporary setbacks become permanent excuses.” And, finally, “Use mistakes and problems as opportunities to get better—not reasons to quit.”
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Anson Dorrance has the challenge of instilling grit in considerably fewer people. Thirty-one women, to be exact, which is the full roster of the women’s soccer team at the University of North Carolina at Chapel Hill. Anson is the winningest coach in women’s soccer history. His record includes twenty-two national championships in thirty-one years of competition. In 1991, he coached the U.S. Women’s National Team to its first world title.
During his younger, playing days, Anson was the captain of the UNC men’s soccer team. He wasn’t especially talented, but his full-throttle, aggressive playing in every minute of practice and competition earned the admiration of his teammates, who nicknamed him Hack and Hustle. His father once declared, “Anson, you’re the most confident person without any talent I’ve ever met.” To which Anson quickly replied, “Dad, I’m taking that as a compliment.” Many years later, as a coach, Anson observed that “talent is common; what you invest to develop that talent is the critical final measure of greatness.”
Many of Anson’s admirers attribute his unprecedented success to recruitment. “That’s simply incorrect,” he told me. “We’re out-recruited by five or six schools on a regular basis. Our extraordinary success is about what we do once the players get here. It’s our culture.”
Culture building, Anson said, is a matter of continuous experimentation. “Basically, we’ll try anything, and if it works, we’ll keep doing it.”
For instance, after learning about my research on grit, Anson asked each of his players to fill out the Grit Scale and made sure each received their score. “To be honest, I was absolutely shocked. With only one or two exceptions, the grit ranking on your test is the way I would have evaluated their grit.” Anson now makes sure the entire team scores themselves on grit each spring so that they have “a deeper appreciation for the critical qualities of successful people.” Each player gets to see her score because, as Anson put it, “in some cases the scale captures them, and in some cases it exposes them.” Returning players take the scale again—and again—each year so they can compare their grit now to what it used to be.
Another experiment that stuck is the Beep Test, which begins every Tar Heel season. All the players line up, shoulder to shoulder, and at the sound of an electronic beep, jog to a line twenty meters away, arriving in time for the sound of another beep, which signals them to turn around and jog back to where they started. Back and forth they run, picking up the pace as the interval between the beeps gets shorter and shorter. Within minutes, the players are in a flat-out sprint—at which point, the beeps come faster still. One by one, players drop out, invariably falling to all fours in utter exhaustion when they do. How far they get, like everything else the players do in training and competition, is carefully recorded and, without delay, posted in the locker room for everyone to see.
The Beep Test was originally designed by Canadian exercise physiologists as a test of maximal aerobic capacity, but gauging fitness is only one reason Anson likes it. Like the researchers at the Harvard Fatigue Laboratory who, in 1940, designed a treadmill test to assess perseverance through physical pain, Anson sees the Beep Test as a twofold test of character. “I give a little speech beforehand about what this is going to prove to me,” he told me. “If you do well, either you have self-discipline because you’ve trained all summer, or you have the mental toughness to handle the pain that most people can’t. Ideally, of course, you have both.” Just before the first beep, Anson announces, “Ladies, this is a test of your mentality. Go!”
How else does Anson build a culture of grit? Like Jamie Dimon, he puts a lot of stock in communication. It’s certainly not the only thing that he does, but as a philosophy and English major he has a special appreciation for the power of words: “For me, language is everything.”
Over the years, Anson has developed a list of twelve carefully worded core values that define what it means to be a UNC Tar Heel, as opposed to just any run-of-the-mill soccer player. “If you want to create a great culture,” he told me, “you have to have a collection of core values that everyone lives.” Half the team’s core values are about teamwork. Half are about grit. Together, they define a culture Anson and his players refer to as “the competitive cauldron.”
But a lot of organizations have core values, I pointed out, that are flagrantly ignored on a daily basis. Anson agreed. “Of course, there’s nothing motivational about the statement that within your culture you work hard. I mean, it’s so banal.”
His solution to rescuing core values from banality was in some ways entirely unpredictable and in other ways exactly what you might expect from someone with Anson’s humanities background.
Inspiration struck while Anson was reading an article about Joseph Brodsky, the Russian exile and Nobel laureate poet. Brodsky, Anson learned, required his graduate students at Columbia University to memorize scores of Russian poems each semester. Naturally, most students considered this demand unreasonable and antiquated, and they marched into his office to tell him so. Brodsky said they could do what they liked, but if they didn’t memorize the required verses, they wouldn’t get their PhDs. “So they walked out of his office,” Anson recalled, “with their tails tucked firmly between their legs, and they got to work.” What happened next was, as Anson put it, “simply transformational.” Quite suddenly, upon committing a verse to memory, Brodsky’s students “felt and lived and breathed Russia.” What was dead on the page had come to life.
Rather than read this anecdote and quickly forget it, Anson immediately appreciated its relevance to the top-level goal he was trying to accomplish. Like just about everything else he reads, sees, or does, he asked himself, How can this help me develop the culture I want?
Each year that you play soccer for Anson Dorrance, you must memorize three different literary quotes, each handpicked to communicate a different core value. “You will be tested in front of the team in preseason,” his memo to the team reads, “and then tested again in every player conference. Not only do you have to memorize them, but you have to understand them. So reflect on them as well. . . .”
By senior year, Anson’s athletes know all twelve by heart, beginning with the first core value—We don’t whine—and its corresponding quote, courtesy of playwright George Bernard Shaw: “The true joy in life is to be a force of fortune instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.”
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