It’s crucial, therefore, that you figure out in advance what you’re going to do with your evenings and weekends before they begin. Structured hobbies provide good fodder for these hours, as they generate specific actions with specific goals to fill your time. A set program of reading, à la Bennett, where you spend regular time each night making progress on a series of deliberately chosen books, is also a good option, as is, of course, exercise or the enjoyment of good (in-person) company.
In my own life, for example, I manage to read a surprising number of books in a typical year, given the demands on my time as a professor, writer, and father (on average, I’m typically reading three to five books at a time). This is possible because one of my favorite preplanned leisure activities after my kids’ bedtime is to read an interesting book. As a result, my smartphone and computer, and the distractions they can offer, typically remain neglected between the end of the workday and the next morning.
At this point you might worry that adding such structure to your relaxation will defeat the purpose of relaxing, which many believe requires complete freedom from plans or obligations. Won’t a structured evening leave you exhausted—not refreshed—the next day at work? Bennett, to his credit, anticipated this complaint. As he argues, such worries misunderstand what energizes the human spirit:
What? You say that full energy given to those sixteen hours will lessen the value of the business eight? Not so. On the contrary, it will assuredly increase the value of the business eight. One of the chief things which my typical man has to learn is that the mental faculties are capable of a continuous hard activity; they do not tire like an arm or a leg. All they want is change—not rest, except in sleep.
In my experience, this analysis is spot-on. If you give your mind something meaningful to do throughout all your waking hours, you’ll end the day more fulfilled, and begin the next one more relaxed, than if you instead allow your mind to bathe for hours in semiconscious and unstructured Web surfing.
To summarize, if you want to eliminate the addictive pull of entertainment sites on your time and attention, give your brain a quality alternative. Not only will this preserve your ability to resist distraction and concentrate, but you might even fulfill Arnold Bennett’s ambitious goal of experiencing, perhaps for the first time, what it means to live, and not just exist.
Rule #4
Drain the Shallows
In the summer of 2007, the software company 37signals (now called Basecamp) launched an experiment: They shortened their workweek from five days to four. Their employees seemed to accomplish the same amount of work with one less day, so they made this change permanent: Every year, from May through October, 37signals employees work only Monday to Thursday (with the exception of customer support, which still operates the full week). As company cofounder Jason Fried quipped in a blog post about the decision: “People should enjoy the weather in the summer.”
It didn’t take long before the grumbles began in the business press. A few months after Fried announced his company’s decision to make four-day weeks permanent, journalist Tara Weiss wrote a critical piece for Forbes titled “Why a Four-Day Work Week Doesn’t Work.” She summarized her problem with this strategy as follows:
Packing 40 hours into four days isn’t necessarily an efficient way to work. Many people find that eight hours are tough enough; requiring them to stay for an extra two could cause morale and productivity to decrease.
Fried was quick to respond. In a blog post titled “Forbes Misses the Point of the 4-Day Work Week,” he begins by agreeing with Weiss’s premise that it would be stressful for employees to cram forty hours of effort into four days. But, as he clarifies, that’s not what he’s suggesting. “The point of the 4-day work week is about doing less work,” he writes. “It’s not about four 10-hour days… it’s about four normalish 8-hour days.”
This might seem confusing at first. Fried earlier claimed that his employees get just as much done in four days as in five days. Now, however, he’s claiming that his employees are working fewer hours. How can both be true? The difference, it turns out, concerns the role of shallow work. As Fried expands:
Very few people work even 8 hours a day. You’re lucky if you get a few good hours in between all the meetings, interruptions, web surfing, office politics, and personal business that permeate the typical workday.
Fewer official working hours helps squeeze the fat out of the typical workweek. Once everyone has less time to get their stuff done, they respect that time even more. People become stingy with their time and that’s a good thing. They don’t waste it on things that just don’t matter. When you have fewer hours you usually spend them more wisely.
In other words, the reduction in the 37signals workweek disproportionately eliminated shallow as compared to deep work, and because the latter was left largely untouched, the important stuff continued to get done. The shallow stuff that can seem so urgent in the moment turned out to be unexpectedly dispensable.
A natural reaction to this experiment is to wonder what would happen if 37signals had gone one step further. If eliminating hours of shallow work had little impact on the results produced, what would happen if they not only eliminated shallow work, but then replaced this newly recovered time with more deep work? Fortunately for our curiosity, the company soon put this bolder idea to the test as well.
Fried had always been interested in the policies of technology companies like Google that gave their employees 20 percent of their time to work on self-directed projects. While he liked this idea, he felt that carving one day out of an otherwise busy week was not enough to support the type of unbroken deep work that generates true breakthroughs. “I’d take 5 days in a row over 5 days spread out over 5 weeks,” he explained. “So our theory is that we’ll see better results when people have a long stretch of uninterrupted time.”
To test this theory, 37signals implemented something radical: The company gave its employees the entire month of June off to work deeply on their own projects. This month would be a period free of any shallow work obligations—no status meetings, no memos, and, blessedly, no PowerPoint. At the end of the month, the company held a “pitch day” in which employees pitched the ideas they’d been working on. Summarizing the experiment in an Inc. magazine article, Fried dubbed it a success. The pitch day produced two projects that were soon put into production: a better suite of tools for handling customer support and a data visualization system that helps the company understand how their customers use their products. These projects are predicted to bring substantial value to the company, but they almost certainly would not have been produced in the absence of the unobstructed deep work time provided to the employees. To tease out their potential required dozens of hours of unimpeded effort.
“How can we afford to put our business on hold for a month to ‘mess around’ with new ideas?” Fried asked rhetorically. “How can we afford not to?”
37signals’ experiments highlight an important reality: The shallow work that increasingly dominates the time and attention of knowledge workers is less vital than it often seems in the moment. For most businesses, if you eliminated significant amounts of this shallowness, their bottom line would likely remain unaffected. And as Jason Fried discovered, if you not only eliminate shallow work, but also replace this recovered time with more of the deep alternative, not only will the business continue to function; it can become more successful.