Deep Work: Rules for Focused Success in a Distracted World



An often-overlooked observation about those who use their minds to create valuable things is that they’re rarely haphazard in their work habits. Consider the Pulitzer Prize–winning biographer Robert Caro. As revealed in a 2009 magazine profile, “every inch of [Caro’s] New York office is governed by rules.” Where he places his books, how he stacks his notebooks, what he puts on his wall, even what he wears to the office: Everything is specified by a routine that has varied little over Caro’s long career. “I trained myself to be organized,” he explained.

Charles Darwin had a similarly strict structure for his working life during the period when he was perfecting On the Origin of Species. As his son Francis later remembered, he would rise promptly at seven to take a short walk. He would then eat breakfast alone and retire to his study from eight to nine thirty. The next hour was dedicated to reading his letters from the day before, after which he would return to his study from ten thirty until noon. After this session, he would mull over challenging ideas while walking on a proscribed route that started at his greenhouse and then circled a path on his property. He would walk until satisfied with his thinking then declare his workday done.

The journalist Mason Currey, who spent half a decade cataloging the habits of famous thinkers and writers (and from whom I learned the previous two examples), summarized this tendency toward systematization as follows:


There is a popular notion that artists work from inspiration—that there is some strike or bolt or bubbling up of creative mojo from who knows where… but I hope [my work] makes clear that waiting for inspiration to strike is a terrible, terrible plan. In fact, perhaps the single best piece of advice I can offer to anyone trying to do creative work is to ignore inspiration.



In a New York Times column on the topic, David Brooks summarizes this reality more bluntly: “[Great creative minds] think like artists but work like accountants.”



This strategy suggests the following: To make the most out of your deep work sessions, build rituals of the same level of strictness and idiosyncrasy as the important thinkers mentioned previously. There’s a good reason for this mimicry. Great minds like Caro and Darwin didn’t deploy rituals to be weird; they did so because success in their work depended on their ability to go deep, again and again—there’s no way to win a Pulitzer Prize or conceive a grand theory without pushing your brain to its limit. Their rituals minimized the friction in this transition to depth, allowing them to go deep more easily and stay in the state longer. If they had instead waited for inspiration to strike before settling in to serious work, their accomplishments would likely have been greatly reduced.

There’s no one correct deep work ritual—the right fit depends on both the person and the type of project pursued. But there are some general questions that any effective ritual must address:



? Where you’ll work and for how long. Your ritual needs to specify a location for your deep work efforts. This location can be as simple as your normal office with the door shut and desk cleaned off (a colleague of mine likes to put a hotel-style “do not disturb” sign on his office door when he’s tackling something difficult). If it’s possible to identify a location used only for depth—for instance, a conference room or quiet library—the positive effect can be even greater. (If you work in an open office plan, this need to find a deep work retreat becomes particularly important.) Regardless of where you work, be sure to also give yourself a specific time frame to keep the session a discrete challenge and not an open-ended slog.


? How you’ll work once you start to work. Your ritual needs rules and processes to keep your efforts structured. For example, you might institute a ban on any Internet use, or maintain a metric such as words produced per twenty-minute interval to keep your concentration honed. Without this structure, you’ll have to mentally litigate again and again what you should and should not be doing during these sessions and keep trying to assess whether you’re working sufficiently hard. These are unnecessary drains on your willpower reserves.


? How you’ll support your work. Your ritual needs to ensure your brain gets the support it needs to keep operating at a high level of depth. For example, the ritual might specify that you start with a cup of good coffee, or make sure you have access to enough food of the right type to maintain energy, or integrate light exercise such as walking to help keep the mind clear. (As Nietzsche said: “It is only ideas gained from walking that have any worth.”) This support might also include environmental factors, such as organizing the raw materials of your work to minimize energy-dissipating friction (as we saw with Caro’s example). To maximize your success, you need to support your efforts to go deep. At the same time, this support needs to be systematized so that you don’t waste mental energy figuring out what you need in the moment.



These questions will help you get started in crafting your deep work ritual. But keep in mind that finding a ritual that sticks might require experimentation, so be willing to work at it. I assure you that the effort’s worth it: Once you’ve evolved something that feels right, the impact can be significant. To work deeply is a big deal and should not be an activity undertaken lightly. Surrounding such efforts with a complicated (and perhaps, to the outside world, quite strange) ritual accepts this reality—providing your mind with the structure and commitment it needs to slip into the state of focus where you can begin to create things that matter.





Make Grand Gestures


In the early winter of 2007, J.K. Rowling was struggling to complete The Deathly Hallows, the final book in her Harry Potter series. The pressure was intense, as this book bore the responsibility of tying together the six that preceded it in a way that would satisfy the series’ hundreds of millions of fans. Rowling needed to work deeply to satisfy these demands, but she was finding unbroken concentration increasingly difficult to achieve at her home office in Edinburgh, Scotland. “As I was finishing Deathly Hallows there came a day where the window cleaner came, the kids were at home, the dogs were barking,” Rowling recalled in an interview. It was too much, so J.K. Rowling decided to do something extreme to shift her mind-set where it needed to be: She checked into a suite in the five-star Balmoral Hotel, located in the heart of downtown Edinburgh. “So I came to this hotel because it’s a beautiful hotel, but I didn’t intend to stay here,” she explained. “[But] the first day’s writing went well so I kept coming back… and I ended up finishing the last of the Harry Potter books [here].”

In retrospect, it’s not surprising that Rowling ended up staying. The setting was perfect for her project. The Balmoral, known as one of Scotland’s most luxurious hotels, is a classic Victorian building complete with ornate stonework and a tall clock tower. It’s also located only a couple of blocks away from Edinburgh Castle—one of Rowling’s inspirations in dreaming up Hogwarts.

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