The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

This is why these values—pleasure, material success, always being right, staying positive—are poor ideals for a person’s life. Some of the greatest moments of one’s life are not pleasant, not successful, not known, and not positive.

The point is to nail down some good values and metrics, and pleasure and success will naturally emerge as a result. These things are side effects of good values. By themselves, they are empty highs.





Defining Good and Bad Values


Good values are 1) reality-based, 2) socially constructive, and 3) immediate and controllable.

Bad values are 1) superstitious, 2) socially destructive, and 3) not immediate or controllable.

Honesty is a good value because it’s something you have complete control over, it reflects reality, and it benefits others (even if it’s sometimes unpleasant). Popularity, on the other hand, is a bad value. If that’s your value, and if your metric is being the most popular guy/girl at the dance party, much of what happens will be out of your control: you don’t know who else will be at the event, and you probably won’t know who half those people are. Second, the value/metric isn’t based on reality: you may feel popular or unpopular, when in fact you have no fucking clue what anybody else really thinks about you. (Side Note: As a rule, people who are terrified of what others think about them are actually terrified of all the shitty things they think about themselves being reflected back at them.)

Some examples of good, healthy values: honesty, innovation, vulnerability, standing up for oneself, standing up for others, self-respect, curiosity, charity, humility, creativity.

Some examples of bad, unhealthy values: dominance through manipulation or violence, indiscriminate fucking, feeling good all the time, always being the center of attention, not being alone, being liked by everybody, being rich for the sake of being rich, sacrificing small animals to the pagan gods.

You’ll notice that good, healthy values are achieved internally. Something like creativity or humility can be experienced right now. You simply have to orient your mind in a certain way to experience it. These values are immediate and controllable and engage you with the world as it is rather than how you wish it were.

Bad values are generally reliant on external events—flying in a private jet, being told you’re right all the time, owning a house in the Bahamas, eating a cannoli while getting blown by three strippers. Bad values, while sometimes fun or pleasurable, lie outside of your control and often require socially destructive or superstitious means to achieve.

Values are about prioritization. Everybody would love a good cannoli or a house in the Bahamas. The question is your priorities. What are the values that you prioritize above everything else, and that therefore influence your decision-making more than anything else?

Hiroo Onoda’s highest value was complete loyalty and service to the Japanese empire. This value, in case you couldn’t tell from reading about him, stank worse than a rotten sushi roll. It created really shitty problems for Hiroo—namely, he got stuck on a remote island where he lived off bugs and worms for thirty years. Oh, and he felt compelled to murder innocent civilians too. So despite the fact that Hiroo saw himself as a success, and despite the fact he lived up to his metrics, I think we can all agree that his life really sucked—none of us would trade shoes with him given the opportunity, nor would we commend his actions.

Dave Mustaine achieved great fame and glory and felt like a failure anyway. This is because he’d adopted a crappy value based on some arbitrary comparison to the success of others. This value gave him awful problems such as, “I need to sell 150 million more records; then everything will be great,” and “My next tour needs to be nothing but stadiums”—problems he thought he needed to solve in order to be happy. It’s no surprise that he wasn’t.

On the contrary, Pete Best pulled a switcheroo. Despite being depressed and distraught by getting kicked out of the Beatles, as he grew older he learned to reprioritize what he cared about and was able to measure his life in a new light. Because of this, Best grew into a happy and healthy old man, with an easy life and great family—things that, ironically, the four Beatles would spend decades struggling to achieve or maintain.

When we have poor values—that is, poor standards we set for ourselves and others—we are essentially giving fucks about the things that don’t matter, things that in fact make our life worse. But when we choose better values, we are able to divert our fucks to something better—toward things that matter, things that improve the state of our well-being and that generate happiness, pleasure, and success as side effects.

This, in a nutshell, is what “self-improvement” is really about: prioritizing better values, choosing better things to give a fuck about. Because when you give better fucks, you get better problems. And when you get better problems, you get a better life.

The rest of this book is dedicated to five counterintuitive values that I believe are the most beneficial values one can adopt. All follow the “backwards law” we talked about earlier, in that they’re “negative.” All require confronting deeper problems rather than avoiding them through highs. These five values are both unconventional and uncomfortable. But, to me, they are life-changing.

The first, which we’ll look at in the next chapter, is a radical form of responsibility: taking responsibility for everything that occurs in your life, regardless of who’s at fault. The second is uncertainty: the acknowledgement of your own ignorance and the cultivation of constant doubt in your own beliefs. The next is failure: the willingness to discover your own flaws and mistakes so that they may be improved upon. The fourth is rejection: the ability to both say and hear no, thus clearly defining what you will and will not accept in your life. The final value is the contemplation of one’s own mortality; this one is crucial, because paying vigilant attention to one’s own death is perhaps the only thing capable of helping us keep all our other values in proper perspective.





CHAPTER 5


You Are Always Choosing


Imagine that somebody puts a gun to your head and tells you that you have to run 26.2 miles in under five hours, or else he’ll kill you and your entire family.

That would suck.

Now imagine that you bought nice shoes and running gear, trained religiously for months, and completed your first marathon with all of your closest family and friends cheering you on at the finish line.

That could potentially be one of the proudest moments of your life.

Exact same 26.2 miles. Exact same person running them. Exact same pain coursing through your exact same legs. But when you chose it freely and prepared for it, it was a glorious and important milestone in your life. When it was forced upon you against your will, it was one of the most terrifying and painful experiences of your life.

Often the only difference between a problem being painful or being powerful is a sense that we chose it, and that we are responsible for it.

If you’re miserable in your current situation, chances are it’s because you feel like some part of it is outside your control—that there’s a problem you have no ability to solve, a problem that was somehow thrust upon you without your choosing.

When we feel that we’re choosing our problems, we feel empowered. When we feel that our problems are being forced upon us against our will, we feel victimized and miserable.





The Choice


William James had problems. Really bad problems.

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