Now, in the living room of the old farmhouse where he’d spent the first few years of his life, he prepared to share his proposal with his two brothers and his mother.
Given the choice, he would prefer to face a thousand restless stockholders. Sure, family was supposed to be supportive, but Rafe and Shane were both successful businessmen. They wouldn’t be swayed by emotional connections. If anything, Rafe would be tougher on him.
Clay didn’t remember much about his father. The man had died before Clay had turned five. But Rafe, his oldest brother, had tried to step into the void their father’s death had left behind. He’d felt responsible for his siblings and had sacrificed for all of them. He’d wanted Clay to follow a more traditional path—college, then a safe, secure job. Having his baby brother run off to be a male model had grated on Rafe and he’d made it clear he thought Clay was wasting his life.
Now, over a decade later, Clay was ready to take his older brother’s advice and settle down. Only he wanted to start his own business, and it involved the whole family.
Clay hadn’t made this decision lightly. He’d spent over a year playing with different business ideas before settling on the one that made the most sense to him. He knew what he wanted—to be close to those he loved, to do something with his hands and to get involved with a community. This idea offered the opportunity for all three, and a healthy profit margin. He hadn’t seen a downside. Of course, if there was one, Rafe would be happy to point it out.
Rafe, Shane and their mother, May, walked into the living room. Clay had positioned the sofa in front of the screen. He pushed a couple of keys on the laptop keyboard to load the presentation.
“Have a seat,” he said, motioning to the couch. When nerves threatened, he reminded himself he’d done his research and he had a damned good idea. If his brothers weren’t smart enough to see that, he would go somewhere else with it.
He pushed a key and the first slide flashed onto the screen. It showed a family on a picnic. “As our daily lives revolve more around technology, many people are looking for a way to reconnect with simpler pleasures. Over the past few years, there has been a growing trend in a new kind of vacation travel. ‘Haycations’ offer a way for families to spend time together in a comfortable environment, while rediscovering how life used to be. They work on a farm, get back to nature and unwind.”
He clicked the second slide, which showed a husband and wife riding a tractor. “The average family wants value for their money, comfortable accommodations and a place where parents and kids can explore without having to worry about deadlines, crime or the latest tragedy on the news.”
He went through several graphs showing how much families spent on vacation each year, then moved into the main part of the presentation. He proposed buying two hundred acres on the other side of the Castle Ranch. There he would grow hay and alfalfa for the horses and other animals on their ranch and Shane’s. In addition, he would grow organic fruits and vegetables. The operation would be overseen by a farm manager, with much of the labor being provided by the “Haycationers.”
Rafe was already building vacation homes, where the Haycationers could stay. There was plenty to do in town, when the visiting families wanted a taste of modern life. With horseback riding, a community pool and the perfect Fool’s Gold summers, they would become a destination vacation.
“There are the obvious advantages to the local economy,” he continued. “In addition, I’ve spoken with the middle- and high-school science teachers. They would all very much like to have small gardens for their students. It would give them a chance to have class projects involving agriculture.”
He finished with projections on costs and the income stream. He figured they would break even the second year and be profitable by the third.
When he was finished, he turned off the computer and faced his family. May, his mother, jumped to her feet and embraced him.
“That was wonderful,” she said. “I’m so proud. You did all that work. We should do it.” She turned to her other sons. “Don’t you boys agree?”
Shane and Rafe exchanged a look Clay couldn’t read. He kissed his mom on the cheek. “Thanks for the support.”
May sighed. “Yes, I know. I’m your mother. I love everything you do. All right. You boys work it out.” She turned to the older two. “No fighting.”
“Us?” Shane asked earnestly. “Mom, never.”
“Ha.”
She walked out of the living room. Clay settled in the chair by the screen and waited for his brothers to speak first.
Rafe nodded slowly. “Impressive. Who helped you put together the presentation?”
“I did it myself.”
Rafe’s eyebrows rose.
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