Deep Work: Rules for Focused Success in a Distracted World



Responding to this message requires too much work (“Are you available?” is too vague to be answered quickly). Also, there’s no attempt to argue that this chat is worth the professor’s time. With these critiques in mind, here’s a version of the same message that would be more likely to generate a reply:


Hi professor. I’m working on a project similar to <topic X> with my advisor, <professor Y>. Is it okay if I stop by in the last fifteen minutes of your office hours on Thursday to explain what we’re up to in more detail and see if it might complement your current project?



Unlike the first message, this one makes a clear case for why this meeting makes sense and minimizes the effort needed from the receiver to respond.

This tip asks that you replicate, to the extent feasible in your professional context, this professorial ambivalence to e-mail. To help you in this effort, try applying the following three rules to sort through which messages require a response and which do not.


Professorial E-mail Sorting: Do not reply to an e-mail message if any of the following applies:


? It’s ambiguous or otherwise makes it hard for you to generate a reasonable response.

? It’s not a question or proposal that interests you.

? Nothing really good would happen if you did respond and nothing really bad would happen if you didn’t.



In all cases, there are many obvious exceptions. If an ambiguous message about a project you don’t care about comes from your company’s CEO, for example, you’ll respond. But looking beyond these exceptions, this professorial approach asks you to become way more ruthless when deciding whether or not to click “reply.”

This tip can be uncomfortable at first because it will cause you to break a key convention currently surrounding e-mail: Replies are assumed, regardless of the relevance or appropriateness of the message. There’s also no way to avoid that some bad things will happen if you take this approach. At the minimum, some people might get confused or upset—especially if they’ve never seen standard e-mail conventions questioned or ignored. Here’s the thing: This is okay. As the author Tim Ferriss once wrote: “Develop the habit of letting small bad things happen. If you don’t, you’ll never find time for the life-changing big things.” It should comfort you to realize that, as the professors at MIT discovered, people are quick to adjust their expectations to the specifics of your communication habits. The fact you didn’t respond to their hastily scribed messages is probably not a central event in their lives.

Once you get past the discomfort of this approach, you’ll begin to experience its rewards. There are two common tropes bandied around when people discuss solutions to e-mail overload. One says that sending e-mails generates more e-mails, while the other says that wrestling with ambiguous or irrelevant e-mails is a major source of inbox-related stress. The approach suggested here responds aggressively to both issues—you send fewer e-mails and ignore those that aren’t easy to process—and by doing so will significantly weaken the grip your inbox maintains over your time and attention.





Conclusion


The story of Microsoft’s founding has been told so many times that it’s entered the realm of legend. In the winter of 1974, a young Harvard student named Bill Gates sees the Altair, the world’s first personal computer, on the cover of Popular Electronics. Gates realizes that there’s an opportunity to design software for the machine, so he drops everything and with the help of Paul Allen and Monte Davidoff spends the next eight weeks hacking together a version of the BASIC programming language for the Altair. This story is often cited as an example of Gates’s insight and boldness, but recent interviews have revealed another trait that played a crucial role in the tale’s happy ending: Gates’s preternatural deep work ability.

As Walter Isaacson explained in a 2013 article on the topic for the Harvard Gazette, Gates worked with such intensity for such lengths during this two-month stretch that he would often collapse into sleep on his keyboard in the middle of writing a line of code. He would then sleep for an hour or two, wake up, and pick up right where he left off—an ability that a still-impressed Paul Allen describes as “a prodigious feat of concentration.” In his book The Innovators, Isaacson later summarized Gates’s unique tendency toward depth as follows: “The one trait that differentiated [Gates from Allen] was focus. Allen’s mind would flit between many ideas and passions, but Gates was a serial obsessor.”

It’s here, in this story of Gates’s obsessive focus, that we encounter the strongest form of my argument for deep work. It’s easy, amid the turbulence of a rapidly evolving information age, to default to dialectical grumbling. The curmudgeons among us are vaguely uneasy about the attention people pay to their phones, and pine for the days of unhurried concentration, while the digital hipsters equate such nostalgia with Luddism and boredom, and believe that increased connection is the foundation for a utopian future. Marshall McLuhan declared that “the medium is the message,” but our current conversation on these topics seems to imply that “the medium is morality”—either you’re on board with the Facebook future or see it as our downfall.

As I emphasized in this book’s introduction, I have no interest in this debate. A commitment to deep work is not a moral stance and it’s not a philosophical statement—it is instead a pragmatic recognition that the ability to concentrate is a skill that gets valuable things done. Deep work is important, in other words, not because distraction is evil, but because it enabled Bill Gates to start a billion-dollar industry in less than a semester.

This is also a lesson, as it turns out, that I’ve personally relearned again and again in my own career. I’ve been a depth devotee for more than a decade, but even I am still regularly surprised by its power. When I was in graduate school, the period when I first encountered and started prioritizing this skill, I found that deep work allowed me to write a pair of quality peer-reviewed papers each year (a respectable rate for a student), while rarely having to work past five on weekdays or work at all on weekends (a rarity among my peers).

As I neared my transition to professorship, however, I began to worry. As a student and a postdoc my time commitments were minimal—leaving me most of my day to shape as I desired. I knew I would lose this luxury in the next phase of my career, and I wasn’t confident in my ability to integrate enough deep work into this more demanding schedule to maintain my productivity. Instead of just stewing in my anxiety, I decided to do something about it: I created a plan to bolster my deep work muscles.

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