They were in the marketing office, a small former conference room that opened off the erstwhile reception area. It had likely been used for staff meetings when the hotel was in operation. An ancient blackboard still hung on the wall, stained with ghostly copperplate, undoubtedly the work of a manager stirring his troops to action if the excessive underlining was anything to go by. Beneath this writing surface and encircling the room, the walls were covered with gouged wainscoting, above it faded wallpaper featuring hunting scenes. The Kernes had determined to leave all this as it was when they’d taken over the hotel. No one would see it but themselves, they’d decided, and the money could be more profitably spent elsewhere.
Which was the purpose of this meeting with Alan. Ben tuned in to what the young man was talking about and heard “…must consider the cost as an investment towards returns. Additionally, it’s a onetime cost but not a onetime use of the product, so we’d amortise what we spent producing it. If we’re careful to avoid a look that will date the piece, we’ll be fine. You know what I mean: keep away from shots of vehicles, avoid sites likely to demonstrate anachronicity in five years and use sites likely to demonstrate their history. That sort of thing. Here. This sample came the other day. I’ve already shown Dellen, but she probably…well, understandably she probably won’t have mentioned it to you.” Alan rose from the conference table?a pitted and scratched pine affair with countless burns from forgotten cigarettes?and went to the video player. He had coloured in a febrile manner as he spoke, and not for the first time Ben speculated about his daughter’s relationship with this man. He reckoned he knew the reason behind Kerra’s choice of Alan, and he was fairly certain she was wrong about him in more ways than one.
He and Alan were having their regular meeting about marketing strategies. Ben hadn’t possessed the will to cancel it. He sat in mute attendance now, considering which of them was the more heartless bastard: Alan for ostensibly carrying on as if nothing had happened or himself for being present. Dellen was meant to be in attendance as she, too, worked in marketing, but she’d not risen from bed.
On the video monitor, a promotional film began. It featured a resort in the Scilly Isles: a high-end hotel and spa with golf course attached. It wouldn’t attract the same sort of clientele as Adventures Unlimited, but that wasn’t the point of Alan’s showing it to him.
A suave voice-over provided the commentary, a sales pitch for the resort. While the voice recited the expected panegyric, the accompanying film featured shots of the hotel sitting atop white sands, spa goers basking under the ministrations of lithesome and tanned masseuses, golfers whacking away at balls, diners on terraces and in candlelit rooms. This was, Alan said, the type of film one showed at travel venues. They could do that as well, but with a much broader base of appeal. This, then, was what Alan was after: Ben’s permission to pursue yet another way to market Adventures Unlimited.
“As you’ve mentioned, we’ve got bookings coming in,” Alan said once the film had finished, “which is brilliant, Ben. That piece the Mail on Sunday printed on you and what you’re doing with this place helped enormously as a promotional vehicle. But it’s time we looked at the potential we have for a larger market.” He ticked items off on his fingers. “Families with children from six to sixteen, independent schools with programmes taking pupils for weeklong maturing courses, singles looking to meet life mates, mature travelers in good condition who don’t want to while away their golden years rocking on a veranda somewhere. Then there are drug-rehab programmes, early release programmes for young offenders, inner-city youth programmes. We’ve an expansive market out there, and I mean to see us tap into it.”
Alan’s face was shiny, his ears were red, and his eyes were bright. Enthusiasm and hope, Ben thought. Either that or nerves. He said to Alan, “You’ve got big plans.”
“I hope that’s why you took me on. Ben, what you have here…This place. Its location. Your ideas for it. With an investment in areas likely to be fruitful, you’re looking at the goose and gold eggs. I swear it.”