This flood of extreme information has conditioned us to believe that exceptionalism is the new normal. And because we’re all quite average most of the time, the deluge of exceptional information drives us to feel pretty damn insecure and desperate, because clearly we are somehow not good enough. So more and more we feel the need to compensate through entitlement and addiction. We cope the only way we know how: either through self-aggrandizing or through other-aggrandizing.
Some of us do this by cooking up get-rich-quick schemes. Others do it by taking off across the world to save starving babies in Africa. Others do it by excelling in school and winning every award. Others do it by shooting up a school. Others do it by trying to have sex with anything that talks and breathes.
This ties in to the growing culture of entitlement that I talked about earlier. Millennials often get blamed for this cultural shift, but that’s likely because millennials are the most plugged-in and visible generation. In fact, the tendency toward entitlement is apparent across all of society. And I believe it’s linked to mass-media-driven exceptionalism.
The problem is that the pervasiveness of technology and mass marketing is screwing up a lot of people’s expectations for themselves. The inundation of the exceptional makes people feel worse about themselves, makes them feel that they need to be more extreme, more radical, and more self-assured to get noticed or even matter.
When I was a young man, my insecurities around intimacy were exacerbated by all the ridiculous narratives of masculinity circulating throughout pop culture. And those same narratives are still circulating: to be a cool guy, you have to party like a rock star; to be respected, you have to be admired by women; sex is the most valuable thing a man can attain, and it’s worth sacrificing anything (including your own dignity) to get it.
This constant stream of unrealistic media dogpiles onto our existing feelings of insecurity, by overexposing us to the unrealistic standards we fail to live up to. Not only do we feel subjected to unsolvable problems, but we feel like losers because a simple Google search shows us thousands of people without those same problems.
Technology has solved old economic problems by giving us new psychological problems. The Internet has not just open-sourced information; it has also open-sourced insecurity, self-doubt, and shame.
B-b-b-but, If I’m Not Going to Be Special or Extraordinary, What’s the Point?
It has become an accepted part of our culture today to believe that we are all destined to do something truly extraordinary. Celebrities say it. Business tycoons say it. Politicians say it. Even Oprah says it (so it must be true). Each and every one of us can be extraordinary. We all deserve greatness.
The fact that this statement is inherently contradictory—after all, if everyone were extraordinary, then by definition no one would be extraordinary—is missed by most people. And instead of questioning what we actually deserve or don’t deserve, we eat the message up and ask for more.
Being “average” has become the new standard of failure. The worst thing you can be is in the middle of the pack, the middle of the bell curve. When a culture’s standard of success is to “be extraordinary,” it then becomes better to be at the extreme low end of the bell curve than to be in the middle, because at least there you’re still special and deserve attention. Many people choose this strategy: to prove to everyone that they are the most miserable, or the most oppressed, or the most victimized.
A lot of people are afraid to accept mediocrity because they believe that if they accept it, they’ll never achieve anything, never improve, and that their life won’t matter.
This sort of thinking is dangerous. Once you accept the premise that a life is worthwhile only if it is truly notable and great, then you basically accept the fact that most of the human population (including yourself) sucks and is worthless. And this mindset can quickly turn dangerous, to both yourself and others.
The rare people who do become truly exceptional at something do so not because they believe they’re exceptional. On the contrary, they become amazing because they’re obsessed with improvement. And that obsession with improvement stems from an unerring belief that they are, in fact, not that great at all. It’s anti-entitlement. People who become great at something become great because they understand that they’re not already great—they are mediocre, they are average—and that they could be so much better.
All of this “every person can be extraordinary and achieve greatness” stuff is basically just jerking off your ego. It’s a message that tastes good going down, but in reality is nothing more than empty calories that make you emotionally fat and bloated, the proverbial Big Mac for your heart and your brain.
The ticket to emotional health, like that to physical health, comes from eating your veggies—that is, accepting the bland and mundane truths of life: truths such as “Your actions actually don’t matter that much in the grand scheme of things” and “The vast majority of your life will be boring and not noteworthy, and that’s okay.” This vegetable course will taste bad at first. Very bad. You will avoid accepting it.
But once ingested, your body will wake up feeling more potent and more alive. After all, that constant pressure to be something amazing, to be the next big thing, will be lifted off your back. The stress and anxiety of always feeling inadequate and constantly needing to prove yourself will dissipate. And the knowledge and acceptance of your own mundane existence will actually free you to accomplish what you truly wish to accomplish, without judgment or lofty expectations.
You will have a growing appreciation for life’s basic experiences: the pleasures of simple friendship, creating something, helping a person in need, reading a good book, laughing with someone you care about.
Sounds boring, doesn’t it? That’s because these things are ordinary. But maybe they’re ordinary for a reason: because they are what actually matters.
CHAPTER 4
The Value of Suffering
In the closing months of 1944, after almost a decade of war, the tide was turning against Japan. Their economy was floundering, their military overstretched across half of Asia, and the territories they had won throughout the Pacific were now toppling like dominoes to U.S. forces. Defeat seemed inevitable.
On December 26, 1944, Second Lieutenant Hiroo Onoda of the Japanese Imperial Army was deployed to the small island of Lubang in the Philippines. His orders were to slow the United States’ progress as much as possible, to stand and fight at all costs, and to never surrender. Both he and his commander knew it was essentially a suicide mission.
In February 1945, the Americans arrived on Lubang and took the island with overwhelming force. Within days, most of the Japanese soldiers had either surrendered or been killed, but Onoda and three of his men managed to hide in the jungle. From there, they began a guerrilla warfare campaign against the U.S. forces and the local population, attacking supply lines, shooting at stray soldiers, and interfering with the American forces in any way that they could.
That August, half a year later, the United States dropped atomic bombs on the cities of Hiroshima and Nagasaki. Japan surrendered, and the deadliest war in human history came to its dramatic conclusion.
However, thousands of Japanese soldiers were still scattered among the Pacific isles, and most, like Onoda, were hiding in the jungle, unaware that the war was over. These holdouts continued to fight and pillage as they had before. This was a real problem for rebuilding eastern Asia after the war, and the governments agreed something must be done.